Fenty Beauty - Brand Activation
Fenty Beauty, founded by Rihanna in 2017, has quickly become known not only for its groundbreaking products but also for its innovative brand activations and events. The brand's design and inspiration stem from a commitment to inclusivity, empowerment, and creating experiences that reflect Rihanna's distinct style and vision.
Fenty Beauty’s events are known for their immersive, interactive elements that invite guests to engage directly with the products. Examples include pop-up shops, makeup tutorials, and product demos, allowing fans to test and experiment with the products in a playful, hands-on manner. The setups often mirror the vibrant and bold aesthetic of the brand, with striking colors, sleek designs, and eye-catching installations.
Fenty Beauty's brand activations and events are inspired by a blend of inclusivity, boldness, and Rihanna’s unique style. They aim to create more than just a product launch—they create experiences that resonate with fans and encourage them to engage with the brand on a deeper, more personal level.
Services:
Activation Design
Visualisation
Social media is a critical component of Fenty Beauty's events. Every detail is meticulously planned to ensure it looks good not only in person but also on platforms like Instagram, TikTok, and Twitter.
Fenty Beauty activations are well known for their creativity in location and theme. each event is designed to reflect the energy and aesthetic of the brand.
The choice of location often amplifies the event’s reach, making it a destination that fans are excited to visit and share on social media.
This digital-first approach helps extend the reach of these events beyond physical attendees, creating buzz and excitement worldwide.
Activations feature Instagram-worthy backdrops, vibrant lighting, and engaging product displays that encourage guests to take photos and share their experiences online.
Credits
Bobby Baker
Environments Designer & Visualiser
Perfect Cartel
Event Management Company