We created an engaging pop-up activation space within Hackney Church, designed to immerse football fans in the excitement of the Champions League Final. This vibrant hub will celebrate the spirit of the game, featuring interactive experiences, exclusive merchandise, and live screenings that unite the community and elevate the match-day atmosphere. By blending the heritage of football with the dynamic culture of Hackney, we aimed to create unforgettable memories for fans while showcasing the iconic Adidas brand. Let’s kick off this incredible journey together!